Five extremely successful growth programs with small businesses were the final test for the unicist ontology of small businesses.
As it is self-evident the purpose of small businesses is profit. They are successful when their leaders are product/sales wizards meaning that they are able to influence their niche ensuring revenue.
At the same time they are investment reluctant. Any expenditure that has no necessary relationship with incomes is considered an investment and needs to be avoided. That is why they do not develop brands.
When they are involving they manage through cash-flow in order to ensure their survival. But successful small companies work with short term objectives and fully controlled operational action plans. The cash-flow is their final validation.
They use business objects basically to promote their products and services to generate revenue.