The unicist anthropological research on the displacement of the “Era of Knowledge” by the “Era of Participation” was triggered by the need of knowing how to influence people in an adapted way. The notorious change in communication technologies, that gave most of the hidden villages in peripheral countries an access to the world, made evident that a new ideology was being introduced.
See more at: http://www.unicistinstitute.net/blog/the-era-of-participation-displaced-the-era-of-knowledge/