The ontology of ideologies defines them as beliefs that use a technology to satisfy an existing interest within the limits of the myths of the environment.
Therefore when approaching an unknown business it is necessary to apprehend the ideology that is implicit in order to understand its sustainability.
Only a value adding business can openly define its business ideology without demystifying its activity. Value earning and survival businesses need to hide the ideology that underlies their activities.
The Unicist object driven technologies business implies that people need to believe in evolution in order to use them and have to be driven by the need to do.
The use of the unicist object driven technologies within the limits of the ethic of doers to foster the evolution of businesses defines the unicist ideology.
Access to the Unicist Ethics:
http://www.unicist.org/unicist_ethics_en.pdf
Access to the Unicist Standard:
http://www.unicist.org/unicist_standard.shtml