Future can only be managed knowing the fundamentals that rule it. The Unicist Standard was developed to influence reality in order to make a “future” happen.
Businesses are built to provide materialistic welfare
Work is a basic condition in business. Work in business implies using force to produce a displacement that generates value.
Market segmentation: the core of success in business
Segmenting implies, in the real sense of the concept, “talk” with a person as she/he is, without needing to project on her what we need to see.
The Unicist Standard for Negotiation Strategies
The role of negotiator is the most complex one because it is immersed in the management of conflicts.
The Unicist Standard for Business Growth
The objective of the Unicist Standard for Business Growth is to establish the rules that need to be considered when developing growth programs.
Using value propositions to open ethical products sales
The characteristic of ethical products or services, such as medical practice, expert outsourcing, consulting and innovation, is that they cannot be sold, they need to be bought.